they're chasing samsung instead of forcing samsung to chase them. that is how samsung beat sony. they forced sony to chase them and lost that with television. samsung is chewing apple out and spittings them up. jobs would not have fallen for this. melissa: is it possible apple has something up their sleeve, and something new we hadn't thought of and will blow our socks off in the next year or so? are you hearing rumblings of that? >> everything i got is suggests cook is starting to panic. he is looking at properties like twitter. he is looking at cheaper products to get his stock price back up. but he is getting to panic phase. he doesn't know what to do. i think he recognizes that he is in way over his head. recognize, running apple would be outside of the skillset of i would say 95% of the experienced ceos that are out there. cook really wasn't the right guy to begin with. melissa: rob, thanks so much for coming on. we appreciate your time. good stuff. >> pleasure. melissa: up next on "money", we've been telling you throughout the show that monopoly is retiring one of its iconi